Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a specific link, advertisement, or search result after seeing it. It acts as a direct indicator of how compelling, relevant, and engaging your content is to your target audience. 🧮 The CTR Formula
CTR is calculated by dividing the total number of clicks by the total number of views (called impressions), and then multiplying that number by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If your online search ad is shown to 1,000 people (1,000 impressions) and 50 people click on it, your CTR is 5%. 📊 What is a “Good” CTR?
There is no universal “good” number. Benchmark averages change drastically depending on the marketing channel, your industry, and audience intent.
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